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Please note that applying online does not deem your application complete until you pay the R550.00 registration fees into our Bank Account.

63 Strand Street
Nedbank Centre Building
Cape Town 8000
South Africa

Tel: 021 424 1913
Tel: 021 801 6964/3

Institute Bank Details:

Absa Bank
Account Name: IBMIT
Account No.: 009236803738
Branch Code: 632005
Account Type: Savings


Course Outline

The tourism industry plays an essential part in economies all over the world, and the Tourism sector has never been more diverse and varied than it is now. As countries throughout the world compete for the travel market it is essential that well trained professionals are at the forefront to drive the industry forward in a highly competitive industry. That is where the ABMA can help.

"My diploma in Travel Tourism and Hotel Recreation Management has helped me to realise my aspirations to work in the hospitality industry, as i have recently obtained a management role in a local hotel chain."
Esther Bundu, One Touch Business Consultancy

It is essential that the course material remains relevant and flexible enough so that students remain ahead of the competition whilst job hunting. The ABMA consults a host of industry experts to ensure that the course material is relevant and that it surpasses what would be expected of job seekers within the sector. This means that students graduating in Travel Tourism and Hotel Recreation Management will not only have a wealth of opportunity and career paths available to them, they will also benefit from career advancements at their place of work.   

The ABMA has developed a reputation for relevant and extensive training in the tourism sector with students excelling in careers within governmental departments and ministries all the way through to the management of resort hotels and popular national tourist attractions. With units such as Business Environment and Business Resources, through to Leisure, Travel and Hotel Management and International Tourism students can be assured they will be receiving all the necessary skills required to succeed and employers can be sure ABMA students have received training which excels.


1. People and Organisation

  • Communication and Analysis
  • Management Process
  • Organisation Structure, Functions, Decision-Making and Social Culture

2. Business Environment

  • Price Mechanism - Role and Consequences
  • Macro-Economics - Relationships and Economic Analysis
  • Social and Political Forces
  • Role of Law - Social, Political and Economic Environments
  • Economic Measures and Strategies
  • International Trade (UK) - Nature and Importance, Balance of Payments

3. Leisure, Travel and Hotel Management

  • Nature and Definition
  • Historical Developments - East and Central Africa
  • Recreation and Tourism - Role, Functions, Structure and Organisation
  • Recreation and Tourism - Social, Political, Economic and Cultural Factors
  • Recreation and Tourism - Implementation of Marketing Strategies
  • Travel Agencies and Tour Operators - Development of Practical Skills

4. International Tourism

  • Practical Project Report - Analysis and Development of Various Tourism Destinations or Organisations and their Infrastructure

5. Dissertation

  • Written project of no more than 4,000 words.
  • Project should incorporate principles learned in the 4 units above
  • Project should focus on a business model, studied as part of the ABMA course
  • Local case studies are acceptable and are to be encouraged


1. Business Management

  • Role, Concept, Definition and Challenges of Management within Tourism Industry
  • Dynamics and the Environment
  • Training and Development
  • Business Organisations and Firms
  • Human Resource - Role, Definition, Organisation and Staffing

2. Business Resources II

  • Accounts - Definition, Function and Objectives
  • Accounting Systems - Ledger System, Trial Balance and Double entry system
  • Receipts and Payments - Definition and Importance
  • Investments - Definition of Purchase and Sale, Reserve and Funds
  • Branch Accounts and Depreciation Accounts

3. Information Analysis

  • Objectives, Functions and Importance
  • Statistics and Data Collection
  • Management of Information
  • Data Presentation
  • Sampling Theory - Examples and Types

4. Travels, Tourism, Leisure and Recreation

  • Geography of Tourism - Introduction and Definition
  • Marketing - Role, Characteristics and Demand Analysis
  • Marketing Mix, Tools and Strategies
  • Leisure, Recreation and Tourism
  • Organisation, Product and Services Life Cycle, Diversity
  • Leadership within Clubs and Sports and Recreation Facilities
  • Planning and Decision Making

5. Dissertation

  • Written project of no more than 6,000 words
  • Project should incorporate principles learned in the 4 units above
  • Project should focus on a business model, studied as part of the ABMA course
  • Local case studies are acceptable and are to be encouraged

This is an abma-based course