It is crucial for any organisation to try to maintain a good image in order to be successful. Projecting a good image to customers is vital but also to the people who work within the business. One of the main factors which will determine how a company is perceived is the personnel. A company with ineffective personnel staff and inadequate personnel procedures in place can damage their company image.
Public Relations and Personnel Administration was one of the first courses to be offered by ABMA, but its popularity remains due to a well constructed and regularly updated syllabus and established progression routes onto university. Many students have secured well respected jobs upon completion of the course.
The Public Relations element of the course will provide the student with valuable knowledge of how the media and other sources can be used to generate interest in a product or service.
"I started the ABMA course in Public Relations and Personnel Administration (PRPA) thinking it would take me a lot of time but I was able to finish it quickly. I have been working at Botswana Bureau of Standards for the last 2 years now. I studied a wide variety of subjects on the course, which relate directly to my current role."
Sefela Gopadileng, Gaborone Academy of Education
The course looks at advanced management principles such as Administrative Law, Management Information Systems, Communications, Customer Service as well as Corporate and Strategic Planning. This provides our students with a well rounded set of skills to offer a prospective employer. Often, employers have to spend a great deal of money, sending their personnel staff on training courses. The elements covered by this course are comprehensive and allow employers to make significant savings on their training expenditures. Many employers have commented that they are impressed with the breadth of knowledge gained by our students with this Diploma.